Generate Pathway Analysis Report

Pathway analysis is mainly used to analyze the people counting on the pathways in the shopping malls. With the help of fisheye cameras, the platform can collect the consumers data (for example, where the customers walk mostly). This helps managers analyze which areas/shops of the mall best catch a shopper's attention and which are overlooked. After setting the fisheye camera's pathways and their directions, the platform calculates the people dwell time at each pathway and number of people walking by, thus helps them make decisions.

  • Properly add the camera to a static map and set its pathways on the map via the Web Client first. For details about adding camera to map and set pathways, refer to the User Manual of HikCentral Professional Web Client.

  • You should have added pathway analysis groups. For details, see Add Pathway Analysis Group.

Note:

This function is only supported by the second generation of fisheye cameras.

  1. In the top left corner of the platform, select > Intelligent Analysis > Analysis Center > Pathway Analysis.
  2. Select a store.

    The static map with the cameras and pathways color coded on the map will be displayed. The red color block (255, 0, 0) indicates the most welcome pathway (most persons detected or longest dwell time), and blue color block (0, 0, 255) indicates the less-popular pathway (least persons detected or shortest dwell time).

  3. Select the report type as daily report, weekly report, monthly report, annual report, promotion day report, or customize the time interval for a report.
    Daily Report

    Daily report shows data on a daily basis. The platform will calculate the number of people or people dwell time in each hour of one day.

    Weekly Report, Monthly Report, and Annual Report

    As compared to daily report, weekly report, monthly report, and annual report can be less time-consuming, since they are not to be submitted every day. The platform will calculate the number of people or people dwell time in each day of way week, in each day of one month, and in each month of one year.

    Promotion Day

    Promotion day reports show data on a promotion day basis. The platform will send one report at the sending time on a promotion day, which contains analysis results on the day.

    Note:

    For details of configuring a promotion day, refer to Configure Promotion Day.

    Custom Time Interval

    Users can customize the days in the report to analyze the number of people or people dwell time in each day or month of the custom time interval.

  4. Optional: Set the time or time period in the Time field for statistics.
    Note:

    For custom time interval report, you need to set the start time and end time to specify the time period.

  5. Move the cursor to the camera hot spot to view the line chart or heat map of the people amount and people dwell time in the pathways during this time period.
  6. Optional: Export the report to the local PC.
    1. Click Export.

      The Export panel will display with camera selected and time configured according to the range you defined previously.

    2. Set the format of the exported file as Excel, CSV, or PDF.
    3. Select shorter time period to view more detailed data of each camera.

      For example, if you select Daily Report, you can select By Day or By Hour, and it will export 1, 24 records respectively for each camera.

    4. Click Export.