View Store Heat Analysis Report

You can generate a heat analysis report to track consumer movements and analyze the visit times and dwell time in a configured area.

  • Add a heat map network camera to the platform and properly configure the camera with heat map rule for the required area. To add a heat map network camera, please refer to the User Manual of HikCentral Professional Web Client. To configure the heat map rule, please refer to the user manual of heat map network camera.

  • Add the camera to a static map. For details about how to add a camera to the static map, refer to User Manual of HikCentral Professional Web Client.

  1. In the top left corner of the platform, select > Intelligent Analysis > Analysis Center > Heat Analysis.
  2. Select Store/Camera as the report target.
  3. Switch the report type (daily, weekly, monthly, annual, and custom) by setting the statistical cycle as Day, Week, Month, Year, Promotion Day, or Custom.
    Daily Report

    Daily report shows data on a daily basis. The platform will send one report at the sending time every day, which contains analysis results on the day (24 hours) before the current day.

    Weekly Report, Monthly Report, and Annual Report

    As compared to daily report, weekly report, monthly, and annual report can be less time-consuming, since they are not to be submitted every day. The platform will send one report at the sending time every week, every month, or every year, which contains analysis results on the last 7 days, last month, or last year before the sending date.

    Promotion Day

    Promotion day report shows data on a promotion day basis. The platform will send one report at the sending time on a promotion day, which contains analysis results on the day.

    Note:

    For details of configuring a promotion day, refer to Configure Promotion Day.

    Custom Time Interval

    You can customize the days in the report to analyze the number of people or people dwell time in each day or month of the custom time interval.

  4. Select a pre-defined time period or customize a time period for statistics.
    Note:

    For custom time interval report, you need to set the start time and end time to specify the time period.

  5. Optional: Perform the following operation(s).
    Option Description

    Switch Statistical Dimension

    Select Heat map represents people count or Heat map represents dwell duration.

    Filter Data

    • You can set the dwell duration to get statistics within the configured range.

      For example, if you set the dwell duration as > 15s, then when a person stays in an area for over 15 seconds, they will be considered as dwelling within the area.

    • You can drag the threshold slider in the upper-right corner to adjust the range of the statistical dimension. The heat data out of the range will not be displayed.

    Export Report

    1. Click Export.

    2. Set the format of the exported file as Excel, CSV, or PDF.

    3. Select the time dimension as By Hour, By Day, or By Month.

    4. Click Export.